Idea

Hello mini? I love mini

Namkyu

16 May 2024 — 2 min read

One thing that I love iPhone mini...It contains Steve Jobs's philosophy for mobile devices, which is "Build the device that one thumb can fully control from edge to edge on the iPhone screen" People have variations of hand sizes but the iPhone mini is the perfect size for everyday people. Recent trends are that consumers prefer the bigger size of screens for watching Netflix and playing Apple Arcade games. It is estimable and fully reasonable why people want a bigger size of iPhone. But if Apple wants to be a heritage brand, It should rebrand the legacy works into newer versions. Every heritage brand has a story and philosophy to build such as "Why we build for" Why does that matter? I do think the iPhone mini contains the essence of Steve Jobs' philosophy. Every design decisions made by Steve Jobs had reasons for them. Here are my suggestions and wish points.

Never lose the heritage of Steve Jobs built. Just rebrand it!

Every heritage brand has a story, philosophy, and limited edition that embraces those stories and philosophy of the brand. I do think Apple is not only a cutting-edge technology company but also a heritage-branded company that embraces and nurtures "imagination and creativity" via digital products. I estimate why Warren Buffet invested in Apple. This is the reason for it. Apple is a heritage-branded company that succeeded with Steve Jobs's visionary message and philosophy. I am not saying Apple needs to keep every legacy works from Steve Jobs. Rather than that, reinterpret those legacy works into the heritage limited edition of Apple products. Heritage brand is always building the wide moat against other competitors.

The heritage brand never be countable by number.

Please never underestimate of iPhone mini due to decreasing sales of them. Instead, why don't we build a "Steve Jobs edition" of the iPhone mini size with the highest price points? If the demand for a mini-sized iPhone is weak then...release a limited edition with a legendary dreamer's vision and story in it and set the highest price points just like Heremes etc. The heritage brand never be countable by numbers or revenues what they made for. The brand is only countable by story and philosophy. A strong brand will make steady revenue growth over a longer period. Because it contains the essence of the soul made by legendary team of dreamers in Apple. Dear Apple, build the heritage branded products and never lose Steve Jobs's heritage and rethink it, reiterate it and finally rebrand it! Obvisously, this will take Apple to another level of company.

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